Services

From the first click
to the paid invoice.

A lead only turns into money when every part of the business holds up. So I don't just run your ads. I work on the whole chain: marketing, phones, dispatch, sales, your team and your numbers. Pick one thing or let me help with the lot.

01

Marketing

Get the phone ringing with the right jobs, in the suburbs you actually want to work.

Google Ads management

Campaigns built suburb by suburb around where you send crews, run and optimised every week.

  • Campaign build, keywords and ad copy
  • Weekly optimisation and negative keywords
  • Monthly review call on what it made you

Call tracking and reporting

Know exactly which calls, bookings and jobs came from which ad dollar. No vanity reports.

  • Tracking numbers on every page
  • Calls and online bookings matched to campaigns
  • Booked jobs and return on ad spend

Landing pages

Every click lands on a page built to make the phone ring, not a generic homepage.

  • A page per service and suburb
  • Fast on phones, with the call button up front
  • Split-testing headlines and offers

Website design and build

A website that loads fast, looks the part and turns visitors into calls.

  • Full design and build
  • Mobile-first and Google-ready
  • Lead forms and call tracking wired in

Google Business Profile

Win more calls from Google Maps in your service area.

  • Profile set-up and optimisation
  • Services, areas and photos done properly
  • A simple system for getting reviews

Marketing team set-up

I've built and run marketing teams. I'll help you decide what to keep in-house, what to hand off, and how to hold it all to the numbers.

02

Phones & dispatch

The leads are only worth something if they get answered, booked and sent to the right tech.

Call centre and booking

Scripts, call handling and booking rules so every caller has the best chance of becoming a job.

  • Call scripts and booking process
  • Missed-call and after-hours handling
  • Call quality checks and training

Dispatch systems

Right tech, right job, right time. Keep the board full and the vans moving.

  • Dispatch rules and job priority
  • On-call and after-hours rosters
  • Set up in ServiceTitan or ServiceM8

Dispatch training

I've run the dispatch room. I'll train your dispatchers to keep the board full, match the right tech to the right job, and keep customers in the loop.

  • Building and managing the board
  • Matching jobs to the right tech
  • Handling delays, emergencies and reschedules
  • Keeping customers updated
03

Sales coaching

From the first call to the closed job. More jobs sold at the price you need, not the price the customer pushes you to.

Sales coaching for the call centre

Your call centre is the first point of contact. The way the phone gets answered decides whether a caller books or rings the next tradie.

  • Turning enquiries into booked jobs
  • Handling price shoppers and objections
  • Booking the right job at the right value
  • Call reviews and ongoing coaching

Sales coaching for techs

Your techs are the ones in front of the customer. I coach them to present options, quote with confidence and close the job on the day.

  • Presenting good, better, best options
  • Quoting with confidence at the right price
  • Ongoing coaching as they quote
  • Tracking close rates by tech

Quoting and sales process

A close process your techs will actually use, with options and pricing that protect your margin.

  • Working out your billable hourly rate correctly
  • Pricebook set-up, if you need one
  • Quoting scripts and price templates
  • Good, better, best options
  • A process the whole team follows

Follow-up sequences

Most unsold quotes are never followed up. Set up a follow-up that runs without anyone remembering to do it.

  • Follow-up calls, texts and emails
  • Unsold quote tracking
  • Sales bonus and commission tracking
04

Team & coaching

The business is only as good as the people in it, and the person running it.

Hiring and onboarding

I've hired the teams and I've had to let people go. I'll help you find the right people and set them up to succeed.

  • Role descriptions and job ads
  • Interview and trial process
  • Onboarding checklists

One-on-one coaching

Regular calls with me on whatever's in the way right now: pricing, quoting, hiring, the call centre, cash.

  • Fortnightly or weekly sessions
  • Phone and email access between calls
  • Straight answers from someone who's done it

Growth and expansion

Adding a division, a depot or a second crew. I've launched a new division that did $8 million in its first twelve months.

  • Plan, budget and timeline
  • Systems built and documented first
  • Weekly working sessions
05

Add a new trade

Sell more to the customers you've already paid to win.

On average, a customer only needs a plumber about once every four years.

You've already paid to win that customer. Add electrical or air conditioning to your plumbing business and the same customer can call you for three trades instead of one. You get more jobs out of every marketing dollar, and your customers stay with you instead of finding someone else.

I've done it: I launched a new division that did $8 million in its first twelve months.

  • Lower marketing costMore jobs from customers you already have, without paying to find new ones
  • Customers stayOne business they trust for plumbing, electrical and air conditioning
  • More from each customerThree reasons for them to call you, not one
  • Steadier workWhen one trade goes quiet, the others keep the crews busy

Opening a new trade

Adding electrical or air conditioning to a plumbing team, or plumbing to an electrical team, step by step.

  • Which trade to add first, and the numbers behind it
  • Licences, hiring the first techs and the first van
  • Pricing and pricebook for the new trade
  • Launch plan and timeline

Selling to your existing customers

Let your current customers know you now do more, and train your team to spot the work.

  • Campaigns to your customer list
  • Call centre scripts that mention every trade
  • Techs who spot work for the other trades on site
  • Ads and landing pages for the new trade
06

Dashboards & tools

Your entire trade business, one powerful dashboard.

Business dashboard

Cash, jobs, sales and marketing on one screen, pulled from the tools you already use.

  • Marketing spend to return on ad spend
  • Jobs heat map by suburb
  • Cash collected and cash owing
  • Sales by tech and by crew
See the dashboards

Timesheets and cash from the road

Techs clock on and hand in cash from their phone. The office approves and confirms in a few clicks.

  • Clock on and off with location
  • Leave, sick days and callouts
  • Cash hand-in with a photo as proof
  • Approved weeks to Xero or MYOB payroll

Tech sales and commission

Every tech sees their sales, commission and bonuses against their own target, updated daily. You set the rules.

  • Personal targets for each tech
  • Daily target and running pace
  • Commission and product bonuses to suit your business
  • Credit only to the person who sold the job
See how it works

Not sure where to start?

Book a free strategy call. We'll find where the money's leaking and start there.

Book Your Free Strategy Call